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CREATIVITY
DRIVES
LIKEABILITY

We eat with our eyes.

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ENGAGE WITH
CONSUMER
BEHAVIOUR

Rather than try and change it.

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BRAND
ALCHEMISTS

We mix complex input and strategy with smart systems that help brands grow.

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YOU HAVE TO
REACH PEOPLE

Before you can influence them.

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Services have commoditised. Tactics no-longer work. 

And as the traditional mediums and approaches collapse, marketing complexity is growing sharply.
(Eloquently said by The Economist.) 

When the world has changed, what do you do now?

Welcome to AMBA

AMBA is a strategy first marketing agency. We consult on brand strategy, marketing strategy, media assurance, market insights and smart tactical activation.

With advanced marketing science and neuroscience techniques that drive commercial outcomes, we take market complexity and turn that into a strength,
not a weakness.

We are one of small handful of agencies that provide this style of focus - short-term results, long-term benefits. Uniquely, we build the knowledge into our client’s business.

AMBA - Align to Market using Brand and Advertising. We are based in Sydney and connected globally.

Communication

From Reach to Engagement
to a sales conversion.

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Business
INSIGHTS

Be obsessed by your customers. They will share many secrets.

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Our work

Driving
remarkable
change.

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BLOGS/Hot TopICS

Reach and Frequency: What should be the priority? - AMBA Agency

14.05.19 / 06:00AM / Peter O'Leary

Let’s say that you've been tasked with delivering the best results from a limited budget. It’s now time to decide on the optimal exposure/reach and frequency needed to make your advertising campaign a major success - there are so many options, opinions and possibilities. More importantly, how would you know if you have the right strategy?

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When to consider Brand Repositioning? - AMBA Agency

15.04.19 / 04:00AM / Peter O'Leary

There are four reasons why you would consider repositioning your brand:

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Google Expands Video Use

04.04.19 / 06:32AM / Jakob Caudle

Short-form Video is more important than ever! As the digital landscape evolves the battle between the alpha corporations, Google and Facebook, have extended into a new arena - the contest for video dominance. Video is the most consumed media format globally. As a result, all digital platforms are focused on establishing a stronghold in this market. Google and Facebook are currently helping themselves to unlock brand budgets and assert control over targeted performance advertising. As this battle continues, we’re on the lookout new developments that marketers can utilise.

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Key Visual Elements in Branding Your Digital Presence - AMBA Agency

04.03.19 / 10:50PM / Peter O'Leary

Branding is now more critical to business success than possibly at any other time in history and there are millions of reasons why. Human attention span is shortening and decisions are being made purely on emotive reactions in an instant (swipe left).

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Be Distinctive
2020 Media
Emotion trumps Thinking