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CREATIVITY
DRIVES
LIKEABILITY

We eat with our eyes.

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ENGAGE WITH
CONSUMER
BEHAVIOUR

Rather than try and change it.

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BRAND
ALCHEMISTS

We mix complex input and strategy with smart systems that help brands grow.

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YOU HAVE TO
REACH PEOPLE

Before you can influence them.

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Services have commoditised. Tactics no-longer work. 

And as the traditional mediums and approaches collapse, marketing complexity is growing sharply.
(Eloquently said by The Economist.) 

When the world has changed, what do you do now?

Welcome to AMBA

AMBA is a strategy first marketing agency. We consult on brand strategy, marketing strategy, media assurance, market insights and smart tactical activation.

With advanced marketing science and neuroscience techniques that drive commercial outcomes, we take market complexity and turn that into a strength,
not a weakness.

We are one of small handful of agencies that provide this style of focus - short-term results, long-term benefits. Uniquely, we build the knowledge into our client’s business.

AMBA - Align to Market using Brand and Advertising. We are based in Sydney and connected globally.

Communication

From Reach to Engagement
to a sales conversion.

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Business
INSIGHTS

Be obsessed by your customers. They will share many secrets.

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Our work

Driving
remarkable
change.

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BLOGS/Hot TopICS

Google Expands Video Use

04.04.19 / 06:32AM / Jakob Caudle

Short-form Video is more important than ever! As the digital landscape evolves the battle between the alpha corporations, Google and Facebook, have extended into a new arena - the contest for video dominance. Video is the most consumed media format globally. As a result, all digital platforms are focused on establishing a stronghold in this market. Google and Facebook are currently helping themselves to unlock brand budgets and assert control over targeted performance advertising. As this battle continues, we’re on the lookout new developments that marketers can utilise.

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The True Value of IP

04.04.18 / 05:35AM / Michelle Gorton

Mark Twain famously said, "there is no such thing as a new idea…” The reality is that greatness often comes by re-imagining and extending what already exists. What’s newly created is still unique and novel, just maybe a little familiar and occasionally spectacularly inventive.

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Sales Growing Or Slowing? What's a realistic Target?

12.03.18 / 06:37AM / Peter O'Leary

One of the great business challenges is to deliver ongoing, continuous, growth in sales and profits. It’s an obvious objective - a common belief that it’s easy to repeat what you have previously done and then do some more.

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Advertising Effectiveness - Secrets Revealed

03.01.18 / 03:11AM / Peter O'Leary

Today we are all much smarter. Marketing Science has revealed where the power was hidden, and we can find our own evidence in the vast quantities of data served up daily. There should be no excuses, just success stories. But this not the case.

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Be Distinctive
2020 Media
Emotion trumps Thinking