Reach and Frequency: What Should Be The Priority?
Let’s say that you've been tasked with delivering the best results from a limited budget. It’s now time to decide […]
The True Value of IP
Mark Twain famously said, “there is no such thing as a new idea…” The reality is that greatness often comes […]
Key Visual Elements in Branding Your Digital Presence
Branding is now more critical to business success than possibly at any other time...
Branding with a Heart: The Benefits of CSR
Corporate Social Responsibility (CSR) is standard practice for most business. No matter what the size, there is an expectation that […]
Billboard Design Best Practices
Outdoor advertising is about catching the attention of your audience through...
When to Consider Brand Repositioning
There are four reasons why you would consider repositioning your brand...
When Do You Hire a Brand Ambassador?
Let's start with a straightforward definition of what a Brand Ambassador is...
The Five Traits of an Effective Advertising Agency
With plenty of advertising companies endorsing the same services out there, how can you guarantee quality for your business? 1. […]
The Use of Rational vs Emotional Persuasion in Advertising
Emotion-oriented messaging for the sort-of watchers. It should come as little surprise in today’s media-proliferated, multi-platform world, that the average […]
May the 4th Be With You: The Power of Brand