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FRESH THINKING

You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

The True Value of IP

Sales Growing Or Slowing? What's a realistic Target?

Advertising Effectiveness - Secrets Revealed

Ads - What to Avoid

Media - Sector Updates

Brands are built in media and at point-of-purchase.

Human Attention span is getting shorter.

The media, the audience and the Advertiser.

Why invest in your brand now?

The origins of branding

Letting Creative Lead

When your advertising stops delivering results

Why invest in good creative work?

AMBA has moved!

Does digital deliver on the promise?

How to differentiate

Why you should start with strategy

What’s going on? Is anyone still watching TV?

Knowing that ‘you are not your customer’

When do you hire a Brand Ambassador?

Agency Transparency:  Creative, media and production

For the Love of Wine

Confronting Marketing Science

Strong Brands Deliver Profit

Does 'only 20c in every (media) dollar reach consumers?'

May the 4th be with you: The power of brand

Programmatic turned out to be Problematic

Facts on How to Lift Marketing Effectiveness

Measuring Returns on Digital Investments

Segmentation Cat Videos Marketing Kardashian

Driving New Sales Growth

The Use of Rational vs Emotional Persuasion in Advertising

The Lost Art of Brevity

The Greatest Brand Story Ever Told

Collecting Interest on Emotional Investments

Television: Advertising’s Relentless Juggernaut

Transforming the Consumer into an Agent of Your Brand

The Digital Equaliser

The Loyalty Myth

Ad Blocking on the Rise

Brexit Wounds

Faster Than A Speeding Bullet: Living In The Micro-Moment

How Marketing Science Is Changing The Way We Advertise?

Working your magic through an effective advertising creative brief

The Art Behind Successful Advertising

Practical Media Buying Tips to Boost Sales

Mavericks and Maestros and Victors. Oh, my!

Reach and Frequency: What should be the priority?

Content Marketing Trade Secrets: 5 Things you Simply Can’t Afford to Miss

7 Things to Tick Off your Content Marketing Checklist

Content Marketing Strategy: A Must-Read for Marketers

Cutting Through the Clutter With Copywriting

Social Media and Your Brand: Easy Mistakes to Avoid

Adapting to the Shortening Audience Attention Span

Tips on Building Killer Landing Pages

The Core Concepts in Smarketing

A Crash Course on the Buyer's Journey

Negotiating Holiday Clichés in Brand Advertising

Aiming for Distinctiveness over Differentiation in Advertising

A Tale of Two Strategies: Inbound Marketing vs Outbound Marketing

Does Price Promotion Really Pay-Off in the Long Run?

Five Must-Have Visual Features in Your Brand's Product Packaging

Branding with a Heart: CSR Branding and Your Company

An Introduction to Neuro-Rich Triggers in Brand Strategy

The Five Traits of an Effective Advertising Agency

Brand Building 101: The Importance of Branding

Social Listening Essentials and Marketing Implications

On Transmedia Storytelling and Why It's Obsolete

The Essential Visual Components of Branding

On Branding Through Product Packaging

Digital Advertising Campaign Fundamentals

Getting Creative with Social Media Advertising

Key Visual Elements in Branding Your Digital Presence

Billboard Design Best Practices

Why Your Brand Won't Survive Today Without Digital Advertising

How to Achieve Digital Marketing Success With a Small Budget

Digital Media Planning Fundamentals for Small Businesses

Dispelling B2B Myths With Core Advertising Principles

The Emoji: A Study on Jumping onto Digital Trends

Calibrating your Emotional and Educational Branding for the Digital Age

Effective Online Branding With Web Design

Top tips for better results in FY16

When to consider Brand Repositioning?