May the 4th Be With You: The Power of Brand
Who does the brand Star Wars belong too? It is a phenomenal success…
Who does the brand Star Wars belong too? It is a phenomenal success…
Let’s say that you’ve been tasked with delivering the best results from a limited budget. It’s now time to decide on the optimal exposure/reach and frequency needed to make your advertising campaign a major success – there are so many options, opinions and possibilities. More importantly, how would you know if you have the right…
Mark Twain famously said, “there is no such thing as a new idea…” The reality is that greatness often comes by re-imagining and extending what already exists. What’s newly created is still unique and novel, just maybe a little familiar and occasionally spectacularly inventive…
Branding is now more critical to business success than possibly at any other time…
Corporate Social Responsibility (CSR) is standard practice for most business. No matter what the size, there is an expectation that businesses do the right thing…
Outdoor advertising is about catching the attention of your audience through…
There are four reasons why you would consider repositioning your brand…
Let’s start with a straightforward definition of what a Brand Ambassador is…
With plenty of advertising companies endorsing the same services out there, how can you guarantee quality for your business?
1. Communicative Group of Creatives.
The ability to communicate is one of the primary traits of a successful advertising agency and holds the key for outstanding collaborations…
Emotion-oriented messaging for the sort-of watchers. It should come as little surprise in today’s media-proliferated, multi-platform world, that the average human attention span has dropped to an all-time low…
There are a myriad of ways companies embed their brands…
We like to think that all marketing communication strategies and principles begin with the product packaging…
Contemporary marketing strategies often rely…
As the digital landscape evolves the battle between the alpha corporations…
With the context of marketing in mind, the internet…
One of the great business challenges is to deliver ongoing, continuous, growth in sales and profits. It’s an obvious objective – a common belief that it’s easy to repeat what you have previously done and then do some more. Markets grow and…
Human attention span is now measured at just 8.25 seconds, down from 12 seconds in the year 2000…
Advertising is still seen as the most direct and efficient way to reach your audience, but…
The modern word Brand is derived “Brandr”, an ancient Norse word meaning “to burn”. Its early use was to signify…
Often used to spur interest, boost brand recognition…
An effective creative brief needs to clear two hurdles…
This fast-paced, always-on world has completely changed the way we think…
Some years ago a large Australian Retailer underwent a major re-brand. After 50 years, the leadership recognised the need to demonstrably update and refresh. The outcome was outrageously successful – receiving universal praise (how rare is that?). Acknowledged by the customers, embraced by the vast workforce and recognised by shareholders…
Continuing to do the same thing and expecting different results has often been cited as the definition of stupidity…
Strategy is an often misused and much misaligned term. By definition, a strategy is a plan of action…
Brand, by definition, is a Mark – initially created as a method of distinguishing ownership and origin…
Consumer research has consistently shown that products that…
As a marketer is there anything worse? You’ve invested energy, much of your limited budget…
When it comes to all things marketing, the obvious answer to any question about…
Before you can influence consumers, you have to reach them. So the key to driving new sales growth is talking to as many people as possible. Long-term growth isn’t stimulated by any one segment or category of customers…
There is a common lament amongst agency peeps when their client isn’t able to articulate why something…
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