Key Visual Elements in Branding Your Digital Presence
Branding is now more critical to business success than possibly at any other time…
Creative
Billboard Design Best Practices
Outdoor advertising is about catching the attention of your audience through…
The Essential Visual Components of Branding
There are a myriad of ways companies embed their brands…
On Branding Through Product Packaging
We like to think that all marketing communication strategies and principles begin with the product packaging…
Google Expands Video Use
As the digital landscape evolves the battle between the alpha corporations…
Sales Growing or Slowing? What’s a Realistic Target?
One of the great business challenges is to deliver ongoing, continuous, growth in sales and profits. It’s an obvious objective – a common belief that it’s easy to repeat what you have previously done and then do some more. Markets grow and…
Human Attention Span is Getting Shorter
Human attention span is now measured at just 8.25 seconds, down from 12 seconds in the year 2000…
The Art Behind Successful Advertising
Advertising is still seen as the most direct and efficient way to reach your audience, but…
Working Your Magic Through an Effective Advertising Creative Brief
An effective creative brief needs to clear two hurdles…
Letting Creative Lead
Continuing to do the same thing and expecting different results has often been cited as the definition of stupidity…
Why Invest in Good Creative Work?
When it comes to all things marketing, the obvious answer to any question about…
