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Mavericks and Maestros and Victors. Oh, my!

Peter O'Leary 14 Mar 2016 • 2 mins read

No matter how long you stare into the mirror, the only thing you’re going to get back is a reflection. That’s the trouble with nearly all personality assessments. Results aren’t typically that informative, as most tests are designed to reveal how it is that you see the world. Imagine instead a personality test capable of revealing how the world sees you. That’s the power of Fascination.

The Fascination System evaluates core qualities and explores which of your inherent traits make you most valuable to the people around you. Once you’ve discovered which dominant, natural advantages of persuasion you possess, Fascination can show you how to exploit these particular influences and add greater value to a given situation by way of targeted communication.

No two personality archetypes captivate or persuade in exactly the same way.

The Fascinate System identifies seven distinct personality advantages:

  Innovation

  Passion

  Power

  Prestige

  Trust

  Mystique

  Art

According to the research, there are a total of 49 different personality archetypes. Each archetype is defined by a “primary” and “secondary” advantage from the list above. The Fascination System’s Advantage Assessment uses a custom algorithm to discover what your (or your brand’s) “primary” and “secondary” advantages are. Once established, these two advantages determine the corresponding personality archetype. Each personality archetype operates with its own style of communication, approach to relationships and set of priorities.

49_Fascination_Archetypes.pngNo two personality archetypes captivate or persuade in exactly the same way.

 

AMBA Director and MD of Engagement, Mandy O’Leary, is our resident Fascination expert and certified in the Fascination Advantage System®. By understanding the methods of Fascination, and working them into the strategic DNA of the agency’s method, AMBA continues to overachieve in its fundamental mission: growing brands.

 

INTERESTED IN DISCOVERING WHAT FASCINATION CAN DO FOR YOU?

 CLICK HERE TO BEGIN YOUR JOURNEY!