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You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

Google Expands Video Use

04.04.19 / 06:32AM / Jakob Caudle

Short-form Video is more important than ever! As the digital landscape evolves the battle between the alpha corporations, Google and Facebook, have extended into a new arena - the contest for video dominance. Video is the most consumed media format globally. As a result, all digital platforms are focused on establishing a stronghold in this market. Google and Facebook are currently helping themselves to unlock brand budgets and assert control over targeted performance advertising. As this battle continues, we’re on the lookout new developments that marketers can utilise.

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brand building

Brands are built in media and at point-of-purchase.

22.12.17 / 03:09AM / Peter O'Leary

Consumer research has consistently shown that products that are advertised on TV are considered to be of a higher quality than those that aren’t. It doesn’t mean that TV is the only answer but it does show that cues come from an array of sources.

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brand building