Short-form Video is more important than ever! As the digital landscape evolves the battle between the alpha corporations, Google and Facebook, have extended into a new arena - the contest for video dominance. Video is the most consumed media format globally. As a result, all digital platforms are focused on establishing a stronghold in this market. Google and Facebook are currently helping themselves to unlock brand budgets and assert control over targeted performance advertising. As this battle continues, we’re on the lookout new developments that marketers can utilise.