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FRESH THINKING

You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

Key Visual Elements in Branding Your Digital Presence - AMBA Agency

04.03.19 / 10:50PM / Peter O'Leary

Branding is now more critical to business success than possibly at any other time in history and there are millions of reasons why. Human attention span is shortening and decisions are being made purely on emotive reactions in an instant (swipe left).

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Digital Advertising, Branding, brand communication

Segmentation Cat Videos Marketing Kardashian

25.10.16 / 10:00PM / Stephen Gnall

Make sure you’re talking to enough of the right people The problem with words like demographic and segment is they’re meant to arrange and help classify specific groups of people that may not be that specific after all. For example, beyond its function as an obnoxious buzzword, what is a Millennial anyway?

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Inbound Marketing, brand communication, segmentation

The Lost Art of Brevity

20.09.16 / 11:30PM / Stephen Gnall

Build your brand story and let it be heard Communicating an effective brand story shouldn’t be any harder than telling friends about your weekend or summarising the action of the last movie you saw. Nevertheless, we’ve all met that guy before. The one who just can’t tell a story to save his life; a chronic overexplainer that somehow manages to say less the more he speaks.

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Branding, brand influence, brand stories, brand communication

The Greatest Brand Story Ever Told

13.09.16 / 11:00PM / Stephen Gnall

Fight consumer cynicism with your brand story

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Branding, brand influence, brand stories, brand communication

Collecting Interest on Emotional Investments

06.09.16 / 02:54AM / Stephen Gnall

Fight consumer cynicism with your brand story Emotion sells. No doubt about it. We are, after all, emotional creatures that occasionally think.

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Branding, brand influence, brand stories, brand communication