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FRESH THINKING

You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

When do you hire a Brand Ambassador? - AMBA Agency

31.01.19 / 08:45PM / Peter O'Leary

Let's start with a straightforward definition of what a Brand Ambassador is - it’s a person, especially a celebrity, who is paid to endorse or promote a particular company's products or services. The keywords are Brand, Paid and Promote.

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brand marketing

Human Attention span is getting shorter.

18.12.17 / 03:09AM / Peter O'Leary

Human attention span is now measured at just 8.25 seconds, down from 12 seconds in the year 2000. (For comparison, a goldfish is measured at 9). The shift is attributed to the use of devices and the cluttered world in which we now find ourselves.

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brand marketing

Knowing that ‘you are not your customer’

04.07.17 / 10:28PM / Peter O'Leary

There is a common lament amongst agency peeps when their client isn’t able to articulate why something doesn’t work and resorts to their personal view, that leaves everyone questioning ‘why did we bother’?

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brand marketing

Strong Brands Deliver Profit

30.05.17 / 10:46PM / Peter O'Leary

Brand, by definition, is a Mark - initially created as a method of distinguishing ownership and origin. Over time, the Mark became readily identifiable, making it easy for a consumer (or buyer) to assign (or determine) value. Today, we’d like to think that it has become much more sophisticated - that brands are ‘positioned’, that consumers engage, embrace and fall in love with (your) brands. Intriguingly, the reality is much closer to where it all began.

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brand marketing