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FRESH THINKING

You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

Key Visual Elements in Branding Your Digital Presence - AMBA Agency

04.03.19 / 10:50PM / Peter O'Leary

Branding is now more critical to business success than possibly at any other time in history and there are millions of reasons why. Human attention span is shortening and decisions are being made purely on emotive reactions in an instant (swipe left).

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Digital Advertising, Branding, brand communication

The Use of Rational vs Emotional Persuasion in Advertising

11.10.16 / 03:00AM / Stephen Gnall

Emotion-oriented messaging for the sort-of watchers It should come as little surprise in today’s media-proliferated, multi-platform world, that the average human attention span has dropped to an all-time low. The fact that consumers now spend shorter intervals concentrating on specific distractions isn’t what’s interesting though. It’s the new way many buyers are behaving inside of those micro-moments that’s intriguing.

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Digital Advertising, Advertising, Media Advertising, Effective Advertising, television advertising

Adapting to the Shortening Audience Attention Span

08.01.16 / 12:37AM / Peter O'Leary

This fast-paced, always-on world has completely changed the way we think. The average attention span has shortened to 8.25 seconds in 2015, a departure of about 3.75 seconds from year 2000’s 12 seconds. If that’s still not worrying enough news, note that our attention span is now a full second shorter than the common goldfish, an animal that popular culture has consistently mocked for having a short attention span.

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Digital Advertising, Inbound Marketing

A Tale of Two Strategies: Inbound Marketing vs Outbound Marketing

05.11.15 / 01:11AM / Peter O'Leary

With the context of marketing in mind, the internet has provided an expansive new platform where people can interact with each other and get information about their needs, their interests and the brands that exist in the market. Thanks to the inherent nature of the digital realm, it became easier for brands (both startup and established ones) to get in the game with relatively cheaper and scaleable marketing initiatives. On the other side of the fence, people also have a greater control over the marketing messages and information they see.

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Digital Advertising, Inbound Marketing