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FRESH THINKING

You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

Key Visual Elements in Branding Your Digital Presence - AMBA Agency

04.03.19 / 10:50PM / Peter O'Leary

Branding is now more critical to business success than possibly at any other time in history and there are millions of reasons why. Human attention span is shortening and decisions are being made purely on emotive reactions in an instant (swipe left).

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Digital Advertising, Branding, brand communication

The Use of Rational vs Emotional Persuasion in Advertising

11.10.16 / 03:00AM / Stephen Gnall

Emotion-oriented messaging for the sort-of watchers It should come as little surprise in today’s media-proliferated, multi-platform world, that the average human attention span has dropped to an all-time low. The fact that consumers now spend shorter intervals concentrating on specific distractions isn’t what’s interesting though. It’s the new way many buyers are behaving inside of those micro-moments that’s intriguing.

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Digital Advertising, Advertising, Media Advertising, Effective Advertising, television advertising

Faster Than A Speeding Bullet: Living In The Micro-Moment

08.06.16 / 04:30AM / Stephen Gnall

In the digital era, events occur in micro-moments. With smartphones and mobile devices, we’re able to act and react to these events instantly and in real time. The science behind this is overwhelming (I’ll share some interesting numbers later on) and speaks to our growing need for instant gratification. Consumer behaviour hasn’t just changed; it’s accelerated.

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Digital Advertising

Mavericks and Maestros and Victors. Oh, my!

14.03.16 / 01:00AM / Peter O'Leary

No matter how long you stare into the mirror, the only thing you’re going to get back is a reflection. That’s the trouble with nearly all personality assessments. Results aren’t typically that informative, as most tests are designed to reveal how it is that you see the world. Imagine instead a personality test capable of revealing how the world sees you. That’s the power of Fascination.

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Digital Advertising, Social Media

Social Media and Your Brand: Easy Mistakes to Avoid

11.01.16 / 01:00AM / Peter O'Leary

Engaging digital natives and immigrants in this scintillatingly fast-paced, ‘always on’ world will requires a degree of mastery of  the intricacies and nuances of social media. As one of the main attractions and ‘home’ for people online, social media sites like Facebook, Twitter and Instagram have over 14 million, 2.8 million and 5 million users respectively in Australia alone! With those facts in mind, it’s easy to see that using these platforms has become essential in any digital marketing strategy. After all, your brand needs to reach people before you have any chance of influencing them.

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Digital Advertising, Social Media

Adapting to the Shortening Audience Attention Span

08.01.16 / 12:37AM / Peter O'Leary

This fast-paced, always-on world has completely changed the way we think. The average attention span has shortened to 8.25 seconds in 2015, a departure of about 3.75 seconds from year 2000’s 12 seconds. If that’s still not worrying enough news, note that our attention span is now a full second shorter than the common goldfish, an animal that popular culture has consistently mocked for having a short attention span.

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Digital Advertising, Inbound Marketing

Tips on Building Killer Landing Pages

11.12.15 / 03:00AM / Peter O'Leary

The inbound marketing strategy is about aiding your audience and providing them essential information and exclusive content to better understand (and create better decisions regarding) their pain points or interests. The main mode of transitioning those audience into potential leads for your business? Landing pages and its companions, the call to action and the Thank You page.

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Digital Advertising, Inbound Marketing

A Tale of Two Strategies: Inbound Marketing vs Outbound Marketing

05.11.15 / 01:11AM / Peter O'Leary

With the context of marketing in mind, the internet has provided an expansive new platform where people can interact with each other and get information about their needs, their interests and the brands that exist in the market. Thanks to the inherent nature of the digital realm, it became easier for brands (both startup and established ones) to get in the game with relatively cheaper and scaleable marketing initiatives. On the other side of the fence, people also have a greater control over the marketing messages and information they see.

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Digital Advertising, Inbound Marketing

Digital Advertising Campaign Fundamentals

20.07.15 / 05:48AM / AMBA

Digital advertising is slowly turning into a cheaper (yet no less effective) alternative to traditional advertising. While it does have similarities with traditional advertising, digital advertising takes advantage of a unique platform where people are active participants in the communication process. As such, it comes with different challenges and features that your company could leverage on.

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Digital Advertising

Why Your Brand Won't Survive Today Without Digital Advertising

25.06.15 / 04:00AM / AMBA

No one can ignore the drastic growth in digital advertising use among businesses here in Australia. Just last year, the Commercial Economic Advisory Service of Australia (CEASA) reported that digital advertising snared 37 percent of the total $6.2 billion advertising market in Australia. It also showed that digital advertising accounted for 24 percent of all advertising expenditure for the 2014 financial year. 

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Digital Advertising, Inbound Marketing