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FRESH THINKING

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Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

The True Value of IP

04.04.18 / 05:35AM / Michelle Gorton

Mark Twain famously said, "there is no such thing as a new idea…” The reality is that greatness often comes by re-imagining and extending what already exists. What’s newly created is still unique and novel, just maybe a little familiar and occasionally spectacularly inventive.

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marketing and advertising