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FRESH THINKING

You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

Reach and Frequency: What should be the priority? - AMBA Agency

14.05.19 / 06:00AM / Peter O'Leary

Let’s say that you've been tasked with delivering the best results from a limited budget. It’s now time to decide on the optimal exposure/reach and frequency needed to make your advertising campaign a major success - there are so many options, opinions and possibilities. More importantly, how would you know if you have the right strategy?

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Advertising, Media Advertising, Media Strategy

The Use of Rational vs Emotional Persuasion in Advertising

11.10.16 / 03:00AM / Stephen Gnall

Emotion-oriented messaging for the sort-of watchers It should come as little surprise in today’s media-proliferated, multi-platform world, that the average human attention span has dropped to an all-time low. The fact that consumers now spend shorter intervals concentrating on specific distractions isn’t what’s interesting though. It’s the new way many buyers are behaving inside of those micro-moments that’s intriguing.

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Digital Advertising, Advertising, Media Advertising, Effective Advertising, television advertising