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You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

Reach and Frequency: What should be the priority? - AMBA Agency

14.05.19 / 06:00AM / Peter O'Leary

Let’s say that you've been tasked with delivering the best results from a limited budget. It’s now time to decide on the optimal exposure/reach and frequency needed to make your advertising campaign a major success - there are so many options, opinions and possibilities. More importantly, how would you know if you have the right strategy?

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Advertising, Media Advertising, Media Strategy

Working your magic through an effective advertising creative brief

16.05.16 / 02:00AM / Peter O'Leary

An effective creative brief needs to clear two hurdles in a single leap. It’s got to function as both an inspirational blueprint for your creative team and a confirmation back to the client that you understand their challenge and have a strategy in place to meet it. 

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Advertising, Media Strategy, Creative Brief