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FRESH THINKING

You have to reach people

Ideas and Blogs

We regularly post on the issues and what we have observed happening in the complex world of marketing. The views and opinions are ours - and we are always open for debate. Let’s chat.

Most Recent

Sales Growing Or Slowing? What's a realistic Target?

12.03.18 / 06:37AM / Peter O'Leary

One of the great business challenges is to deliver ongoing, continuous, growth in sales and profits. It’s an obvious objective - a common belief that it’s easy to repeat what you have previously done and then do some more.

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sales growth

Driving New Sales Growth

18.10.16 / 10:00PM / Stephen Gnall

Why #allbuyersmatter Before you can influence consumers, you have to reach them. So the key to driving new sales growth is talking to as many people as possible. Long-term growth isn’t stimulated by any one segment or category of customers. It comes from spreading the brand message to as many buyers it can – all buyers – and creating meaningful mental and physical availability.

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sales, sales growth, new sales, driving sales