No one can ignore the drastic growth in digital advertising use among businesses here in Australia. Just last year, the Commercial Economic Advisory Service of Australia (CEASA) reported that digital advertising snared 37 percent of the total $6.2 billion advertising market in Australia. It also showed that digital advertising accounted for 24 percent of all advertising expenditure for the 2014 financial year.
Outperforming print and outdoor advertising counterparts, digital creative agencies have helped businesses reaped the benefits of establishing their brands online. Here are some of the ways digital advertising can help boost your brand:
Cost-Effective Compared To Other Forms of Advertising
Digital advertising is relatively low cost. Interactive Advertising Bureau (IAB) estimates digital media to be five to six times more efficient than direct mail on a cost-per-conversion basis. With different packages offered by digital advertising and marketing services, you can control the amount of money you’ll be spending on your digital collaterals—be it on your website or social media accounts. You can also take advantage of pay-per-click ads that search engine giants like Google offer for great brand exposure.
It doesn’t take a rocket scientist to figure out how you can save costs from advertising online: there are no materials needed to be printed and distributed to people in different areas. There’s no need to allocate a huge chunk of your budget just for a TV spot (aside from the fact that not everyone has the luxury of sitting in front of the television these days)—you just have to figure out which kind of online channel can boost your brand presence on the internet. With the help of digital brand marketers, you can set up your brand’s online advertising package without committing a huge sum of money.
Instant Engagement with the Right Audience
Online advertising enables you to reach your targets closer than any other medium of communication. Compared to traditional methods of hard selling, the amazing thing is that there’s more than one way to connect to your prospects. With collected information (e.g. interest and geography) readily available to online ad services, you can choose which type of audience you can show your ad to. You can also display ads in websites that are relevant to your industry and have your products and/or services reviewed by famous bloggers, who are treated in the community as experts in their chosen fields.
Ability to Efficiently Reinvent Your Brand
If you ever felt constrained by the customs of traditional media, then digital advertising can unleash all the creative power you need to enhance your brand’s awareness. Because of the varied nature of online platforms, you’ll be challenged to present your brand in different forms (video, article or image), and your audience will surely appreciate the information they’d get from your content.
Columnist Peter Minnium says, “Digital creative adds the dimension of interaction to sight, sound, and motion—and greater interaction has been shown to drive brand effectiveness.” This interaction allows you to get instant feedback on your brand, giving you accurate data which you can use to improve the way you present your business to your potential customers.
Because of low costs, targeted reach and full support for creativity, digital advertising is one of the most effective ways to promote, sell and create awareness for your brand. Let digital marketers help you build your branding fortress online before it's too late.