We combine marketing disciplines to place focus firmly on the commercial outcome.
AMBA is one of a small handful of agencies that provide this style of lens -
evidence-based, yet innovative in approach and precise in the answers.
There is a new reality. Everything you thought you knew changed yesterday (or more precisely, overnight). The evidence is everywhere.
The Economist has said that 'as the traditional mediums and approaches collapse, marketing complexity is growing sharply.'
A consequence of this craziness has been a sho=ift towards Tactical activations. A 'let's do something quick' attempt to find a solution - from sales promotions (price off discount) to a short-term ad campaign, maybe a brand ambassador or a gift-with-purchase. The sales bump a little, but on any considered assessment, the results are poor. Tactics in isolation just
A planned and consistent approach delivers results. By definition, a strategy is a plan of
action designed to achieve a major aim or objective. Strategic plans work because they
leverage budget, assets and activities, reducing wastage and lifting efficiency.
You want a plan - one that is oriented from your market's perspective (not what the internal team dream but what the real-world prospects see). You want to understand the strength of your brand's assets and how best to leverage, and you want to know where you'll find growth (i.e. who is going to consume the additional volume). And - perfect world - you'd like it on a single page and in an easily digestible format that all stakeholders can embrace.