Advertising is about sales, creativity attracts and engages.
If ideas are everywhere, the key to success is in developing and curating only the best. In this digital world, marketing and advertising has never been more complex.
There are three responses to a piece
of creative - yes, no and WOW!
Wow is the one to aim for."
- Milton Glaser.
Madmen. Martinis. Mischief. Money. The 4M’s that sum up the old view of what Advertising was all about. The day’s of Madmen were very different. Mass media was emerging, markets were increasingly prosperous (and willing to spend,) and the way advertising worked was being tested (or maybe better said as ‘guess’ted’)
This period was a perfect time for innovation. A joyous, intensely risky process, with massive highs (when all goes well) and crushingly depressive lows. Wanamaker's’ famous quote - ‘only half of my advertising works, I just don’t know which half’, coined decades earlier, still held.
Madmen were the days when Creative led.